Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com.


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IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 


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Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 


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New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets.


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A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products.


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“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses.


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In the ever-changing packaging industry, new styles come and go; consumers’ needs and desires shift and evolve; and brands are always on the lookout for a way to get ahead in their respective markets.


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Used by companies like Kerry Foods, Tetra Pak and Just Eat, PowerShelf enables quick feedback from consumers as to how packaging designs perform on-shelf.

 


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The winning packages in The Tube Council’s 2018 Tube of the Year competition take tube packaging to a new level—leveraging innovation, technology, design, processing, manufacturing and components.


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Packaging has played a pivotal role in the marketing of Concepts x Nike SB Lobster Dunk skateboarding shoes since Red Lobster Dunks debuted in 2008.


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Where do you get ideas for new packaging designs? For the third year in a row, you can search and sort through a free database of new packages posted on Packaging Digest over a full year.


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For a packaging development that uses existing components and principles, how does the patent office determine whether the improvement is entitled to a patent?  Here are two successful strategizes to counter to a patent examin


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The latest news on the How2Recycle labeling program for sustainably recyclable packaging that’s expanding at a rate of 80 new products daily.

 


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Newly patented packaging design for personal care, food and other bottled and tubed products allows consumers to use more and waste less.

 


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Selling physical products is not a simple activity due to numerous operations and factors that must be considered.


With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com. But we also saw keen...


IQ Structures can laser-burn information such as serial numbers into self-destructive hologram stickers.

 

Holograms aren’t just a way to bring deceased celebrities back to life for one more performance—think the late rapper...


Hinged Bottle co-inventor Sebastian Velmont provides an update and report of his first—and highly successful—packaging event ever.

 

Just 20 minutes into my first packaging tradeshow event ever at WestPack on February 5, 2019, I was...


New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets. The redesign affects more than 2,000 stock-keeping...


A sustainable-packaging collaboration between Amazon and Replenish has borne fruit in the form of Amazon’s Clean Revolution cleaning products. Amazon uses the new Replenish 3.0 packaging design for its Clean Revolution line, with Replenish acting...


“You eat with your eyes first!” It is true, and it is hardwired into our brain. Anything that looks beautiful is appealing to our eyes, as well as other senses. This also applies to...


In the ever-changing packaging industry, new styles come and go; consumers’ needs and desires shift and evolve; and brands are always on the lookout for a way to get ahead in their respective markets.

This will prove no less true in 2019, as...


Used by companies like Kerry Foods, Tetra Pak and Just Eat, PowerShelf enables quick feedback from consumers as to how packaging designs perform on-shelf.

 

Consumers represent the court of public opinion when it comes to judging...


The winning packages in The Tube Council’s 2018 Tube of the Year competition take tube packaging to a new level—leveraging innovation, technology, design, processing, manufacturing and components.

The competition offers an award for the...


Packaging has played a pivotal role in the marketing of Concepts x Nike SB Lobster Dunk skateboarding shoes since Red Lobster Dunks debuted in 2008. Most recently, Concepts x Nike SB Green Lobster Dunks joined the product family at a lobster-...


Where do you get ideas for new packaging designs? For the third year in a row, you can search and sort through a free database of new packages posted on Packaging Digest over a full year. Packaging professionals looking for design ideas...


For a packaging development that uses existing components and principles, how does the patent office determine whether the improvement is entitled to a patent?  Here are two successful strategizes to counter to a patent examiner’s typical negative...


The latest news on the How2Recycle labeling program for sustainably recyclable packaging that’s expanding at a rate of 80 new products daily.

 

Since its launch in 2012, the How2Recycle program managed by the sustainability leaders at...


Newly patented packaging design for personal care, food and other bottled and tubed products allows consumers to use more and waste less.

 

Inventions can originate in a number of places ranging from universities to garages and, in the...


Selling physical products is not a simple activity due to numerous operations and factors that must be considered.

From website content to product packaging, every brand must use the proper branding and marketing strategies that ensure...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Tuesday, April 30, 2019 to Thursday, May 2, 2019

CPhI North America 2019 is the epicenter for pharma innovation, emerging trends, insights and education.

Wednesday, May 15, 2019 to Thursday, May 16, 2019

From contract packaging/manufacturing to components, BIOMEDevice Boston 2019 helps you develop the next gen of medical devices.

Tuesday, June 4, 2019 to Thursday, June 6, 2019

At PackEx Toronto, benefit from hands-on access to the newest packaging and processing technologies, equipment and materials.

Tuesday, June 11, 2019 to Thursday, June 13, 2019

EastPack 2019 offers cutting-edge packaging solutions for an array of markets, including food, beverage, beauty and healthcare.

Tuesday, June 11, 2019 to Thursday, June 13, 2019

MD&M East 2019, now in its 35th year, is the largest medtech event on the East Coast.

Wednesday, October 23, 2019 to Thursday, October 24, 2019

At MD&M Minneapolis 2019, discover the latest developments in medical devices and see the technologies driving tomorrow's life-saving innovations.

Thursday, October 24, 2019 to Friday, October 25, 2019

MinnPack 2019 brings the latest packaging equipment, automation and design ideas to the Midwest.