Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards. The annual worldwide competition attracts entries from brand owners and designers that have redesigned packages for food, beverage, personal care products and homecare items.
The 2019 competition considered redesigns that launched between January 1, 2016, and January 1, 2018, looking at factors such as the redesign’s effect on sales, consumer brand perceptions and brand trial. Ten winners emerged, including five from North America.
Here are quick explanations of the winning redesigns. For in-depth descriptions, download the “Global Edition: Nielsen Design Impact Awards 2019” report below.
Nice! by Walgreens (U.S.): More than a nice try
Walgreens’ packaging redesign for its expansive Nice! private-label brand incorporates health/wellness information and appetite appeal as well as trustworthiness, friendliness and approachability. Walgreens worked with design agency Soulsight on the redesign.