Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mrs. Freshley's gets social with a ‘fresh' new look

Mrs. Freshley's gets social with a ‘fresh' new look
Mrs. Freshleys

 

Mrs. FreshleysMrs. Freshley's, a line of snack cakes and pastries from Flowers Foods, Thomasville, GA, has unveiled a brand new look: Packaging with a bright modern design that compliments a new logo unveiled earlier this year.

 

The updated packaging provides product descriptions and includes captivating photos on the multipack boxes, while the cellophane-wrapped, single-serve packs have a clear window area showcasing the product. Consumers can now learn more about Mrs. Freshley's from the "Wide Variety of Quality Snacks" section on the back of the boxes.

 

"While the new packaging honors the Mrs. Freshley's tradition, the photography and more contemporary design make the statement that this is the snack of today--on the go or anytime," says Brent Bradshaw, vice president of brand marketing. "This new look will grab the attention of not just Mrs. Freshley's fans, but new customers as well."

 

The brand also is launching the "Spot the Mrs. Freshley's Sweet New Look" giveaway. Snap a picture of the new packaging and submit it on Mrs. Freshley's Facebook page. Every week, 20 fans will be selected at random to win a package of Mrs. Freshley's products. The contest culminates with a grand-prize giveaway - free Mrs. Freshley's for a year. The contest ends May 26, 2013. Visit www.facebook.com/mrsfreshleys to learn more.

 

Source: Mrs. Freshley's

 

.

 

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Generations-3-AdobeStock_241450594-72dpi_0
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.

Generations-3-AdobeStock_241450594-72dpi_0