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Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Look at some of the emotional and social drivers that make Millennial consumers such a great fit for cannabis, and at how marketing and package design can deliver the kind of experience that will ensure long lasting loyalty an


Article

Packaging specifications are the backbone of your products' packaging system, yet not all companies internalize ownership of their specs.

 


Article

Sun-Maid hopes to attract Millennial consumers with a packaging and logo redesign that modernizes the brand’s look and feel while preserving the brand iconography familiar to generations of shoppers.


Article

A wood-fired pizza brand sold out of a food truck was elevated through a packaging redesign — here are three takeaways for any start-up.

 


Article

Low-dose, cannabis-infused drink borrows design cues from sparkling waters to attract the ‘canna-curious’ consumer.

 


Article

It is irrefutable that packaging has a powerful influence on consumer behavior.


Article

As an instrument of product sales, packaging must always be evolving. Because to have a successful product, brands must keep up with or stay ahead of the latest consumer trends.


Article

Coda Signature’s edibles draw inspiration from classical music and classic chocolate to convey luxury similar to traditional high-end brands like Godiva and Lindt.

 


Article

Improved packaging that better locks in freshness has helped candy company Ferrero U.S.A.


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What makes a good or bad packaging design? Today’s winners might reflect the retro-futurism trend or tap into the current interest in reusable packaging.


Article

Inclusivity is at the heart of two Rice Krispies Treats packages, one designed for children with autism and the other for blind and low-vision children.


Article

Sustainability, branding and “smart” packaging technologies continue to resonate with global packaging professionals, based on the leading stories from early 2020 on PackagingDigest.com.


Article

To mitigate risk, the edible cannabis market needs packaging that clearly communicates dosage, warnings and regulatory information, as well as includes child-resistant (CR) features.

 


Article

Creating a successful packaging design takes work. And inspiration. And resources. An idea here; an example there. Advice from other packaging design experts. Every bit helps fuel your creativity engine.


Article

Just try not to fall in love with these fun and festive seasonal Valentine’s Day snack packages.


Look at some of the emotional and social drivers that make Millennial consumers such a great fit for cannabis, and at how marketing and package design can deliver the kind of experience that will ensure long lasting loyalty and growth.

 ...


Packaging specifications are the backbone of your products' packaging system, yet not all companies internalize ownership of their specs.

 

Packaging specifications, aka specs, are the backbone of your product’s packaging system. They...


Sun-Maid hopes to attract Millennial consumers with a packaging and logo redesign that modernizes the brand’s look and feel while preserving the brand iconography familiar to generations of shoppers. It’s the brand’s first pack redesign since the...


A wood-fired pizza brand sold out of a food truck was elevated through a packaging redesign — here are three takeaways for any start-up.

 

When chef Matt Lucas launched Copper Crust Co. in 2016 to bring a delicious wood-fired mobile...


Low-dose, cannabis-infused drink borrows design cues from sparkling waters to attract the ‘canna-curious’ consumer.

 

Sparkling waters can do more than add a touch of bubbly to your drinking choice. With the right ingredients they can...


It is irrefutable that packaging has a powerful influence on consumer behavior. An estimated one-third of all consumers’ decision-making...


As an instrument of product sales, packaging must always be evolving. Because to have a successful product, brands must keep up with or stay ahead of the latest consumer trends. From a growth in ecommerce to an increased concern with...


Coda Signature’s edibles draw inspiration from classical music and classic chocolate to convey luxury similar to traditional high-end brands like Godiva and Lindt.

 

What distinguishes Coda Signature’s luxury chocolates from other high...


Improved packaging that better locks in freshness has helped candy company Ferrero U.S.A. earn the coveted 2020 Product of the Year winner within the Candy Bar category for Baby Ruth — voted so by more than 40,000 American shoppers.

“With so...


What makes a good or bad packaging design? Today’s winners might reflect the retro-futurism trend or tap into the current interest in reusable packaging. The losers might ignore the ever-important easy-open function or forget product-safety...


Inclusivity is at the heart of two Rice Krispies Treats packages, one designed for children with autism and the other for blind and low-vision children. In each case, the packaging design lets parents include “Love Notes” in their kid’s lunchbox...


Sustainability, branding and “smart” packaging technologies continue to resonate with global packaging professionals, based on the leading stories from early 2020 on PackagingDigest.com.

In January 2020, you were most interested in learning...


To mitigate risk, the edible cannabis market needs packaging that clearly communicates dosage, warnings and regulatory information, as well as includes child-resistant (CR) features.

 

We’ve...


Creating a successful packaging design takes work. And inspiration. And resources. An idea here; an example there. Advice from other packaging design experts. Every bit helps fuel your creativity engine. Will it work for my product? How...


Just try not to fall in love with these fun and festive seasonal Valentine’s Day snack packages. From the intimacy of personalization to classic hearts, Valentine’s Day packaging aims to get that special someone’s attention.

Packaging...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Headquartered in Minnesota (USA), Accraply products are designed and manufactured in facilities located in Minnesota (USA), Ontario (CAN), Essex (UK) and Manchester (UK). Additional sales and service offices are in California and Illinois, along...


Supplier and distributor of precision knives and blades for the packaging and food processing industry. A family tradition of four generations of manufacturers and distributors in the knife and blade cutting tool industry.

Dedicated to...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Alucon's factories are situated in Bangkok and Sriracha, 110 km east of Bangkok. The Bangkok factory has an area of 13,472 square meters and produces collapsible tubes. The Sriracha factory has an area of 376,400 square meters and produces...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Bak Ambalaj, located in İzmir Atatürk Organize Sanayi Bölgesi and carrying out 4 separate training activities, it can provide a continuous and sustainable service to its customers at the highest level.

With more than 500 employees, the...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...

Tuesday, August 18, 2020 to Thursday, August 20, 2020

Innovative packaging needs inspiration and execution. Push the future of packaging materials, design, sustainability, and production forward by discovering solutions at EastPack 2020.

Tuesday, August 18, 2020 to Thursday, August 20, 2020

The region’s most comprehensive medical design and manufacturing event presents innovations in 3D printing, biocompatible materials, components and more.

Wednesday, October 7, 2020 to Thursday, October 8, 2020

Packaging professionals can find solutions to upgrade operations and source new technologies. Get an insider's look at the latest industry products.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

See solutions from across the entire concept-to-market product cycle. Everything medical, design, and manufacturing converges and intersects here with sustainable packaging and plastics, robotics and automation, and 3D printing and IoT.

Wednesday, October 28, 2020 to Thursday, October 29, 2020

Medtech engineers and innovators who need to solve tricky challenges can discover solutions in sustainable plastics, smart packaging, biocompatible materials, 3D printing, and IIoT.