Labeling/Claims

Sun-Maid hopes to attract Millennial consumers with a packaging and logo redesign that modernizes the brand’s look and feel while preserving the brand iconography familiar to generations of shoppers. It’s the brand’s first pack redesign since the...

It is irrefutable that packaging has a powerful influence on consumer behavior. An estimated one-third of all consumers’ decision-making is based on packaging. In a saturated market, brands have a tight window of opportunity. This window can be...

Demonstrating its continued commitment to increasing packaging sustainability, Colgate-Palmolive Co. is launching its new Smile for Good toothpaste brand in the recyclable high-density polyethylene (HDPE) tube the company introduced last year. The...

Coconut Bliss’s redesigned, sustainable paperboard-cup packaging is a category-first material protected by a biopolymer made from sugarcane husks...

Mayo brand company plans to spread the use of recycled plastic packaging to more than 200 million bottles and jars by 2020 with a goal of 100% recyclable, 100% PCR-content packaging...

Bud Light has added ingredients and nutrition information to the outer cartons of its beers...

A new study from consultancy Spoon Guru found lack of clarity and information for food allergens on food products and packaging was a serious problem—and it offers solutions in this exclusive interview...