Now that we’ve passed the half-year mark, a quick look back reveals what packaging trends and topics caught your attention the first six months of 2018. New packaging designs, sustainability innovations and Amazon-on-ecommerce rise to the top as the most read articles from January to June.
We dive right in with our top 10 countdown list, starting with a new package design for a popular sparkling water brand:
Leading bottled water brand Nestlé Waters North America made a splash with the global packaging community in the sparkling water category when it launched its first canned product, a new proprietary bottle and a graphics redesign for 25 stock-keeping units (SKUs). Susan Chirico, NWNA regional spring water brands packaging manager, and Antonio Sciuto, the company’s evp and chief marketing officer, provide exclusive insight into the packaging designs and strategy.
NEXT: Amazon has some ideas on what ecommerce packaging should be
What about June?
This half-year list replaces our usual look back at the month before. For those of you who must know, here are the top 5 articles just from June 2018 based on page views at PackagingDigest.com (* indicates an article also in the top 10 list for this year so far):