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Packaging Design

12 Spirited Beverage Packaging Designs

A gallery of 12 unique packaged vodka, whiskey, and tequila products spotlights those that are unusual, alluring, or haunting.

Product price points are usually indicative of the investment available for brands to make an on-shelf statement with the product packaging. One category that stands out in a higher “price point to packaging cost” budget is that of distilled spirits.

Generous budgets for packaging design are on display throughout the spirits aisle, presenting a visual treat for the connoisseur of packaging or any consumer who wanders by. It’s an atypical retail category where distribution-cost margins are looser and glass bottles still dominate. Our curated 12-pack includes launches, redesigns, and limited editions as exemplary of the market along with a singular gift pack edition.

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