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4 ‘Spirited’ Sustainable Packages
Rick Lingle Feb 22, 2021

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Beefeater Gin
Pernod Ricard

The world’s most awarded gin just unveiled a new 100% recyclable bottle with a premium embossed aluminum cap replacing the existing plastic cap. The label moved from plastic to paper for a crafted, elegant feel that saves more than 400 tons of plastic yearly. Coinciding with 200 years of distilling heritage, the new bottle has been launched in Spain, which is Beefeater’s number one market. The new packaging will be rolled out worldwide in Q3 2021.

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